Hyster Group Information

Key People

Ettore Zoboli Managing Director – Hyster Europe, Middle East & Africa As Managing Director, Ettore Zoboli aims to take the Hyster brand to a new level. He strongly believes Hyster’s offering to customers is unique, being the only global, full line supplier, and says that the company’s “Strong Partners. Tough Trucks’ corporate slogan, sums up precisely what Hyster represents. Hyster is a leading brand in the global materials handling market, supplying lift trucks for every application; warehouse equipment, counterbalance lift trucks, container handlers and reach stackers. The Hyster range is the most comprehensive in the industry with a reputation, gained over more than 75 years, for reliability and durability.

Ettore is enthusiastic about the company’s bold product development programme which continuously feeds the launch of industry leading products. He is equally ebullient about the ever stronger business relationships between Hyster and its distribution partners. “I am certain that we have the strongest network of distribution partners in the industry” says Zoboli “Hyster customers benefit from working with a materials handling supplier with massive global resources as well as a partner with local expertise, dedicated to supporting their business objectives”.

Ettore Zoboli graduated in economics, specializing in International Marketing. He spent the earlier part of his career, working in the warehousing truck division of OM Pimespo, Italy.

Zoboli joined NMHG Europe, Hyster’s parent company, in 1996, and has since held a number of positions of increasing responsibility. His first assignment was as General Sales Manager for the Hyster warehouse division, to oversee the launch and development of Hyster’s warehouse range. He later became director of Hyster’s Dealer Development unit and then a Director of Strategic Business Development for NMHG, further developing the warehouse and Major Accounts business.

In this most recent role as Director of the Warehouse Business Unit, based in his native Italy, he held full responsibility for the warehouse product range, including marketing, product development, manufacturing and product support. He guided the development of the product range into the state-of-the art, full line portfolio that we know today.